An image of Peter Rabbit with some extra decorative elements
Welcome to

Our World

Welcome to the official home of Peter Rabbit and his friends. Here you’ll find news, information and activities to delight little bunnies.

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Peter Rabbit x Fable England

The Peter Rabbit x Fable England autumn collection captures Beatrix Potter's beloved character with a seasonal twist. Hand-painted keepsakes show Peter and friends with pumpkins, scarves and storybooks.

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Peter’s Halloween Peek-a-BOO!

It's Halloween and Peter Rabbit is going to a party in the forest! As Peter ventures through the woods, who will surprise him with a spooky peek-a-BOO at every turn?

Peep through the flaps to guess who's on the other side then turn over to see!

This brand-new board book is the perfect Halloween peekaboo story for all Peter Rabbit fans.

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An image of a young child playing with a Peter Rabbit toy available from The World of Peter Rabbit shop
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Books, products and experiences

Check out our latest books, products and experiences from The World of Peter Rabbit. Featuring everything from picture books to gifts to Peter Rabbit events.

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Click this image to watch the trailer from the Peter Rabbit 2 movie

He’s back!

Peter Rabbit 2 - the highly anticipated sequel - is now available on Blu-Ray and digital.